Bristol City Council is continuing to push towards the authority’s carbon neutral targets by incentivising staff for their energy efficient behaviour with a new rewards scheme.
The council has teamed up with Manchester-based energy tech company EnergiMine to offer the EnergiToken (ETK) rewards platform to employees as they seek to reduce their carbon emissions.
Using blockchain technology to incentivise people with the digital currency, ETK, for exhibiting energy efficient behaviour, the partnership will promote energy reduction, clean transport and social cause initiatives.
The council has a number of existing targets to reduce its energy consumption and carbon emissions and, upon hitting certain milestones on its own path to carbon neutrality, will unlock ETK currency that can be distributed among employees as a reward for contributing to a greener organisation.
Among the ways council staff will help are by turning off lights and screens, unplugging electrical at the end of the day, while the council’s provision of green gas, increased renewables and decarbonisation of heat to buildings will also unlock the rewards.
Council employees can then choose to add EnergiTokens to their wallet app, allowing them to claim exclusive offers from approved vendors or donate the equivalent value in pounds to a registered charity.
EnergiMine has already partnered with organisations such as the EMA, the ON5 group and nextbike UK, as employers looking to reduce their carbon emissions.
Councillor Kye Dudd, Cabinet Member for Energy and Transport said: “Bristol is a city that is leading the fight against climate change in the UK. We have invested a great deal in renewable energy, low-carbon heat, sustainable transport, improving the energy efficiency of our buildings and developing the City Leap initiative that will bring £1bn of energy investment into the city.
“We’re very excited about this partnership with EnergiMine which represents another method for engaging our city in the very real and pressing issue of climate change. The pilot to deliver rewards to our staff for being more energy efficient will undoubtedly reduce carbon emissions and save the council money on its energy bills, but we hope that some of those positive behaviours will bleed into people’s home lives and in time influence friends and relatives. This behaviour change at a city-level will be key in the coming years as Bristol forges ahead on our journey to carbon neutrality.”
Bristol City Council has achieved its corporate target to reduce carbon emissions from its direct activities by 65% by 2020, two years early, with a 71% reduction of carbon emissions in 2017/18 (against a 2005 baseline).
The second year running that the authority exceeded its own carbon targets, the council has led the way with its corporate initiatives, including making buildings more energy efficient, investments in renewable energy infrastructure such as wind turbines and solar panels, electrifying the council’s fleet vehicles and continuous upgrades to street lighting across the city.
EnergiMine CEO Omar Rahim said: “The first step in the fight against climate change starts with the promotion of energy efficient behaviours.
“We at EnergiMine are proud to have partnered up with Bristol City Council, whose forward-thinking and courageous response to the threat of climate change will surely pave the way for others to follow suit. We really look forward to driving carbon emissions down with the help of the EnergiToken rewards platform. We are leading incentivisation towards a carbon neutral world of tomorrow.”